Essay --

How many times have you seen a commercial on television, or read a magazine with an ad for a teeth-whitening product that promises whiter teeth with toothpaste that displays a person with brighter, white teeth as more confident and attractive with whiter teeth? I’ve seen them countless times and I’m aware they’re reaching out or advertising to their audience with less appealing teeth which whom would like to have their teeth whiter to gain attractiveness and most importantly wanting you to see that you too can achieve these very nice whiter teeth along with an amazing smile just like the actor in the commercial. When a product is pitched to me I believe it’s something good for me since, it caught my attention in the first place because, usually I see commercials that won’t appeal to me since there about getting life insurance, buying furniture for your house, skin care if you have dark spots or wrinkles, medication policy’s for Medicaid if your older than 65, which none apply to me since I’m a 18 years old and not considering a life insurance policy yet, I don’t have my own house at the time so I wouldn’t be buying furniture right now, and I don’t have skin issues yet either but, instead any of these will appeal to some else who needs them. So it’s really all about the audience its reaching out to since, I know what products are being pitched to me and which are not. It’s a difference when I buy the product or want it, to when I just watch a commercial and change the channel while knowing that the same product that I just changed the channel to might not appeal me but will to someone else who is a candidate for the product and will listen to the advertising and watch through it all. Advertising is known to be the business of i... ...e it’s mostly the factor of influence because subconsciously the consumer is shoved into a particular category automatically for instance, if a person bought a limited edition â€Å"loui Viton† purse which usually run in the thousands and up while known very well as a top end brand of purse, it would be suggested they like the â€Å"exclusivity† it gives off because, of the type the brand they chose and they probably like to be exclusive in other ways as well or not. In my opinion define is an extent, I think the extent is only when they apply it to themselves in the moment because, one day I can be wearing or using something high end luxurious and I might be looking cool, classy or excusive and the next I could be using or wearing the same type of product and different brand with less promises as the high end brand and be considered â€Å"uncool† or â€Å"affordable† by some people.